D'COUVREZ VOS SENS
Packaging Design
Design Concept
Year: 2024
Description
D’Couvrez vos Sens is a conceptual food product line that explores the sensory experience of enjoying food. Bringing together Brie cheese, Sauvignon Blanc wine and baguette crisps, the concept highlights how different senses contribute to the experience of tasting and pairing food.
The concept connects three complementary products through the senses involved in enjoying them — taste, smell and sound. Rather than focusing solely on the products themselves, the identity draws attention to the sensory details that make the combination memorable.
Two distinct visual directions were developed to explore different interpretations of the same concept. One uses expressive characters, bold typography and vibrant colours to create a playful, energetic identity. The other takes a more restrained approach, using direct references to the senses to create a quieter and more refined visual language.
Modular geometric shapes are used as a flexible visual element throughout the identity. Their forms reference the structure of modular homes and can be adapted to different layouts, creating visual connections between separate brand materials. The shapes can frame photography, highlight information or function as standalone graphic compositions.
Both directions share a consistent packaging structure while allowing the visual language to adapt to each product. Distinct color combinations help differentiate the varieties, while the placement of essential product information remains consistent across the range.
